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The FreshCap Group was founded in 2008 when a leading South African Protea grower, Freddie Kirsten Jr, and a Dutch flower marketer, Noud Visschers, joined forces.

They both have well over a decade of experience in the international flower industry and complement each other in various areas of flower production, management, logistics and sales.


The offices in South Africa and the Netherlands are ideally positioned in the heart of the Protea production area, as well as in the centre of the international flower trade. All commercial activities are grouped into two brands, namely FreshCap and African Wildflowers.

Flowers are harvested and packed with ample care for people and nature. The dedicated FreshCap team strives to ensure the best flowers reach their international clients as fresh as possible at competitive prices.

The assortment includes Protea, Banksia, Leucospermum, Leucadendron, Brunia, Berzelia and Erica, as well as a wide range of other exotics and bouquets made from these products.